Denise Florez

• I manage a team of reporters and several freelancers at Caló News. I assign and accept story ideas. I line edit and copy edit and coordinate digital production and social media strategy for Caló News stories. Caló News covers Latinx in Los Angeles and surrounding communities

• Wrote stories for children's podcast Storypillar

• Managed homepage news hierarchy for 24-hour news desk, including during breaking news events such as the 2019 Notre Dame fire and the January 6 Capitol attack, as well as during special events like the Oscars and Golden Globes.
• Oversaw project management of Travel, Food, Fashion, Home and Health stories, from the 101 best restaurants guide to the Met Gala coverage.
• Coordinated production of the annual Holiday Gift Guide special section for seven years, adding illustrations, links and recirculation navigation to all stories. The package garnered 1,140 subscriptions in 2021.
• Digitized the 1983 Pulitzer Prize-winning series “Latinos” and the 1982 series “Black L.A.: Looking at diversity.”
• Produced and wrote stories for the Lowell Thomas Gold award-winning Travel section
• Redesigned the Home and Living sections into the new Lifestyle section for the website.
• Sent breaking news alerts across multiple platforms
• Wrote and edited headlines for SEO.
• Wrote community-related stories for Hoy Los Angeles.
• Promoted Travel stories on Facebook
• Designed images for social media platforms including Facebook, Pinterest and Twitter
• Increased audience engagement through readers' photo submissions to the Summer Travel Reader's issue and Park Memories.
• Wrote blog posts for Fashion, Travel, Home and Health
• Wrote weekly "Throwback Thursday" blog post for LAT Hero Complex

• Answered phone calls and checked in clients at front desk
• Filed reports from clinical social workers
• Interpreted for Spanish-speaking clients for clinical social workers

Interviewed, researched and wrote about political, social, and economic news that impacted the Inland Empire communities.